Short answer to the question I posed in the morning: POSITIONING. Chances are, both bags will carry about the same things or even go to the same event oh, but we know the one that’s the ultimate bag most women aspire to.👛😊😊💋❤️❤️❤️ Chanel is so exclusive, it has less than 20% the number of stores Mango has, that scarcity is part of its positioning strategy.... . Mango on its part is a multimillion dollar brand doing well in its own right and it’s own place and with its target audience. I could go on but lemme rest my case.☺️ _________________________________ What position or place do you want to own in the minds of customers and the whole world? Your brand means something to customers where you do something about it or not. If you are not deliberate, they will not see you as the CLASSY, CREATIVE, AFFORDABLE, QUALITY brand that you say you are. It won’t happen by wishing, it happens by hard work especially in strategic areas of your business. It’s one of the many things we will discuss in the upcoming Brand Workshop. Send me a DM or email to secure your a lot.
Two little, black and pretty bags. What’s the difference? THINK BRANDS. Please let me know in the comments section. Also, pls tag a fashionista friend who will have a lot to say 👜👛👠. I have a point, will share it tonight. Pls comment, I really want to hear your opinions.