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Email Marketing plays an integral role in marketing your business, and it has become essential for starting business owners to learn how to make email marketing work for you and your business. Here are 5 tips on how to make it efficient and effective to boost your email marketing and get the most out of it. If you are a business owner who has experience in successful email marketing campaigns, feel free to share your thoughts, tips, and tricks in the comments section below!
📢 How to prepare business students for the new economy 📝 The European Foundation for Management Development (EFMD) is holding its annual conference from 6-8 June in Copenhagen, Denmark, under the theme of Education 4.0: New Jobs, New Skills, New Education. New jobs, skills, and education go hand-in-hand with a new economy. The latter is a phrase that has been bandied about for a couple of decades now – and it’s finally coming to fruition as new high-growth, high-tech industries take the reins of GDP growth and drive it forward. This progression from a product economy to a service economy, alongside the all-consuming power of the internet, has changed the way we work, the way we live, and even the way that money functions in our society. The blossoming of the experience economy sees us spending our earnings at restaurants and events rather than stores, buying memories rather than objects. And artificial intelligence is all set to change the working landscape once more, as the internet did before it. More and more of our professional life and leisure time will be automated and regulated by sophisticated algorithms, freeing us to use our time and money in new ways – but also monetizing the 21st-century experience in a manner that requires ongoing scrutiny. Today’s business schools have a responsibility to prepare their students for tomorrow’s challenges – and prospective students will flock to those institutions that do so. It’s part of an overdue humanizing of the way that institutions are teaching business and economics – a shift that puts the emphasis on social accountability and robust morality. Rather than updating a syllabus piecemeal, b-schools can do everybody a favor by taking a long, hard look at their message in general, and bringing it into line with the progressive ethics that define millennials and the generations coming up behind them. Education 4.0 may have a digital-sounding moniker but, at its heart, it's about
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