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🔊 SNAPCHAT & AMAZON collaborate? . 📌 Snapchat parent company Snap announced Sept. 24 a visual search feature that will allow users to leverage the app's camera function to search for items on Amazon . 📌 The official announcement of a visual search feature in Snapchat — first reported by TechCrunch in July — could help Snap rebound after its user growth declined for the first time, down 2% to 188 million, in Q2 2018. While its revenues rose 44%, the company is still working to close the gap between revenue and losses, which numbered $262.3 million and $353 million, respectively, in the last quarter . 📌 The visual search functionality with Amazon is Snapchat's latest application of augmented reality (AR) as the company works to increase its appeal with advertisers. Snapchat has brought Shoppable AR to Adidas, Coty and Domino's, and more than 100 brands have run its programmatic AR ad units, including Foot Locker, Nike and Hershey's.